The study focuses on assessing the current status of management and effectiveness of ecotourism management in Hoa Binh province. To do this, the study applies the Fuzzy AHP method to evaluate the ecotourism management cycle with 6 stages of the management cycle, including 32 criteria. The results show that the efficiency of ecotourism management in Hoa Binh province is 0.54 (54%), ranked as Fair (Effective enough), with a small number of points exceeding the inefficient mark. Of these, the value of Process scored the lowest at 0.39 (39%), and was classified as inefficient. The other stages of the effective ecotourism management process are not really high, just above the threshold of inefficiency, ranked from low to high as follows: Process, Input, Output, Background Scene, Outcome and Planning. The study helps to provide some solutions to improve management efficiency, contributing to the development of eco-tourism in Hoa Binh province in a sustainable way.