Development of e-commerce has offered opportunities that make online commerce become busier and more preferable. Besides benefits in comparison with traditional shopping, however, the online commerce also has its own disadvantages. Buyers perceive low levels of safety and do not place much trust in the online shopping. That is why e-commercial concerns have tried their best to win buyers' trust. The research aims at determining how factors related to perception of risk allect buyers' decisions on online shopping. Both qualitative and quantitative methods are employed in the research. including Cronbach's Alpha. EFA and multiple linear regression analysis. The results show that perception of risk that produces negative effects on intention of doing online shopping comprises four following dimensions in order of importance: (1) Financial risk; (2) Performance risk; (3) Privacy risk; and (4) Vendor's fraud risk. Conclusions and management implications are offered to help develop prestige and efficiency for online selling concerns.
Lọc theo danh mục
Lượt truy cập :
22,733,825
Xem toàn văn