Artificial intelligence (AI) plays a central role in the fourth industrial revolution. However, Al also gives rise to new socioeconomic issues such as data protection and privacy; unfair bias, etc, all of which need a new mechanism to correct. In that context, some EU member states, including Germany, have developed their own regulations in some areas of Al application. Specifically, in November 2018, Germany’s national Al strategy was born, setting out a series of ethical measures. The article analyzes and clarifies the principles of Al ethics and the strategy to build a mechanism for Al ethics issues from businesses to state management agencies to come to life, thereby seeing the values of reference for Vietnam.