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Tạp chí Kinh tế & Kinh doanh

2025

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Du lịch liên vùng là hình thức kết nối và phát triển du lịch giữa các khu vực nhằm tận dụng lợi thế địa lý, văn hóa và tài nguyên của từng vùng, từ đó tạo ra các sản phẩm du lịch đa dạng, tăng lợi thế cạnh tranh và đem lại lợi ích cho các bên tham gia. Nghiên cứu này tập trung phân tích ảnh hưởng của động cơ du lịch và hoạt động xúc tiến đối với ý định tham gia du lịch liên vùng của du khách. Sử dụng phương pháp phân tích mô hình cấu trúc tuyến tính trên cơ sở 527 phản hồi hợp lệ từ khảo sát bảng câu hỏi có cấu trúc, nghiên cứu chỉ ra tầm quan trọng của các chiến dịch xúc tiến du lịch trong việc kích thích nhu cầu du lịch liên vùng. Đồng thời, nghiên cứu cũng nhấn mạnh ảnh hưởng của động cơ xã hội và nâng cao nhận thức đến ý định đi du lịch liên vùng của du khách.

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