Aim: Investigate knowledge about, attitude toward and practice of voluntary non-remunerated blood donation; gather motivations for blood donation and key obstacles preventing people from donating blood. Methodology: The survey was conducted on 2,500 donors of 7 blood donor types in 5 major urban areas of Vietnam. Results: 25 percent of the respondents had "good" knowledge about blood donation, 55 percent of the respondents had "fair" knowledge, and a considerably high proportion (20 percent) of the respondents had "poor" knowledge. The attitude toward blood donation with "fully positive", "very positive", "fairly positive", and "negative" is respectively 33 percent, 38 percent, 23 percent and 4 percent. Among 1500 donors, 49 percent of respondents continue to donate within 3 - 6 months, 39 percent is within 6 - 12 months, whereas 13 percent of them donated for the last time more than 1 year; the rate of first-time donors, lapsed donors, family donors that do not continue to donate blood account for respectively 51 percent, 52 percent and 65 percent of each group. Conclusion: Social movement. (62.9 percent), the con passion on patients (27.2 percent) and recognition of their own social responsibility (19.2 percent) are the main factors that actively promote blood donatuion. However, there are also some reasons for nondonation decision, consisting of having poor health condition (27 percent), too busy (24 percent), fear of injecting needles/ fear of being Injected (20 percent).
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