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Các yếu tố ảnh hưởng đến quyết định mua sản phẩm xanh của sinh viên tại Thành phố Hồ Chí Minh

Trách nhiệm xã hội doanh nghiệp, vốn trí tuệ và hiệu quả đổi mới: Bằng chứng từ ngành thông tin và truyền thông (ICT) ở Thành phố Hồ Chí Minh

Cách mạng công nghiệp lần thứ tư: Nhận thức và sự chuẩn bị của các quốc gia

Vốn xã hội, chia sẻ tri thức và hiệu quả làm việc của nhân viên trong khu vực công tại tỉnh Tiền Giang

Tham gia của tổ chức xã hội dân sự vào giám sát và đánh giá lĩnh vực ODA tại Việt Nam

Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam

Citizen participation and citizen satisfaction in the New Rural Development in Nha Be District between 2016-2020

Conducting an online synchronous interview: Implications for online assessment

Data Collection Using Online Questionnaires in Marketing

EFFECTS OF EMPLOYEE COMMITMENT ON ORGANIZATIONAL PERFORMANCE – THE CASE OF CONVENIENCE STORES IN HO CHI MINH CITY

Exploring the Nexus between Motivation, Leadership Style and Firm Performance of Public Organizations: Mediating Role of Organizational Culture

Factors Affecting Evaluation Influence in the Public Sector of Cam Lo District, Vietnam

Green Brand Equity and COVID-19 Post-Pandemic: The Case of the World’s First Coffee Face Mask in Vietnam

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern

Investigating green brand equity and its driving forces

Investigating Organizational Performance and Corporate Social Responsibility

Local Government Decision-Making and Public Participation in District 8, Ho Chi Minh City: Do We Know What Works?

National culture, public health spending and life insurance consumption: an international comparison

Online-generated contents fostering travel destination image formation: evidence in Vietnam during COVID-19 pandemic recovery

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

PERCEIVED CONTROL IN CUSTOMER VALUE COCREATION AND SERVICE RECOVERY: A STUDY IN FULL-SERVICE RESTAURANT INDUSTRY IN HO CHI MINH CITY OF VIETNAM

Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials

Recovery of international destination image and its consequence on trust and travel planning behaviour towards online generated contents in Vietnam

Social capital and firm operational performance: The mediating roles of knowledge sharing

Social capital and firm performance: A study on manufacturing and services firms in Vietnam

Social capital and knowledge sharing in the public sector

SOCIAL CAPITAL DIMENSIONS AFFECTING ON KNOWLEDGE SHARING ATTITUDE AND QUALITY: THE CASE OF HO CHI MINH CITY

Social Capital, Knowledge Sharing and Financial Performance

Social Capital, Knowledge Sharing and Firm Operational Performance: The Case of Construction Firms in Ho Chi Minh City

Social capital, knowledge sharing and firm performance

The challenges and opportunities of online learning during Covid-19 pandemic

THE EFFECT OF WEB INTERFACE FEATURES ON CONSUMER ONLINE PURCHASE INTENTIONS: A STUDY OF TIKI WEBSITE IN HO CHI MINH CITY OF VIETNAM

THE IMPACT OF PERCEIVED BELONGING ON CONTINUANCE INTENTION TO USE SNSS: THE CASE OF STUDENTS THAT ENROLL IN ENGLISH-BASED PROGRAM IN HO CHI MINH CITY

The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention

THE IMPACTS OF SOCIAL CAPITAL ON PROMOTING RESIDENTS’ BEHAVIOR OF PROTECTING THE ENVIRONMENT WITHIN COMMUNITY-BASED ECOTOURISM: THE CASE OF CU LAO CHAM, VIETNAM

The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam

The Mediating Impact of Perceived Organisational Politics on the Relationship between Leadership Styles and Job Satisfaction

The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model

THE SIGNIFICANCE OF PRODUCT KNOWLEDGE AND CORPORATE SOCIAL RESPONSIBILITY IN THE SUCCESS OF BRAND SPONSORSHIP FOR CHARITY GAME SHOW - THE WALL VIETNAM

Understanding the influence of user adaptation on the continuance intention towards ride-hailing services: the perspective of management support

Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty

Using PLS-SEM Approach to Explore Greenwash and Green Brand Equity

What makes users continue to want to use the digital platform? evidence from the ride-hailing service platform in Vietnam

Vốn xã hội và sự thành công của lao động di cư đến Thành phố Hồ Chí Minh